On a quest to make a campaign for a utility company that didn’t feel like a campaign for a utility company, we rallied around a simple notion — Energy is everything and everything is energy. The sun, the wind, people, science, people good at science, you get it. In this case, it was a bunch of creative people trying to figure out how to produce a giant brand campaign in the earliest days of the pandemic. One remote, multi-day shoot + a lot of very talented artists later, we made a few things.

CD Partner: Brian Lambert
Writer: Kelly Hering
Art Director: Veronica Krauss
Director: Sibling Rivalry
Agency: Carmichael Lynch